western union ukraine brovary Ok, so you’ve developed a new marketing strategy, paid a lot of money for search engine optimization, and worked pretty hard to drive traffic to your website. And, since all of those visitors are now your customers, you can stop reading…
But, since that’s pretty unexpected, what do you think is the 1 most significant idea that can help change that result? It’s summed up pretty quickly into an action called Web Conversion.
western union sri lanka peradeniya A Web Conversion is what happens when a visitor to your website does whatever it is you want them to do while they’re there. It might be purchasing something from your online store or submitting a form to request more information. The share of visitors who take this “conversion action” make up your conversion rate, or a ratio of your success in web conversions represented by a percentage. If you don’t know your current conversion ratio you can calculate it this way….
Number of Goal Achievements / Site Visitors
Calculating your conversion ratio from this equation might look like this: Imagine your primary “Goal Achievement” for your site visitors is to get them to fill-out and submit a “contact us’ form. If your site is seeing an average of westernunion 2,500 unique site visitors per month and you are getting an average of 50 “contact us’ submissions from your site then your conversion ratio is 2%. This is a pretty good ratio and it means that you are doing many things right in optimizing web conversions on your site.
The next question is, “How do you get more visitors to take that ‘conversion action’?” The answer could be Site Encore. This is because there are two critical events during every site visit when you have the greatest likelihood of turning each of your website visitors into a web conversion; When they first arrive on your site, and when they decide to leave.
Let me explain:
When you visit a grocery store, department store, or convenience store, the layout for many of the most profitable ones are the same. Two doors – one to enter through, and one to exit through. Why do you think they do that – security? Not likely. They do it so they can mold your experience exactly the way they want to. When you enter, you are presented with savings fliers, specials of the day and featured items. Some stores even have a greeter. Then, when you leave, you are bombarded with impulse-buy items like magazines, candy, gift cards, and cold drinks. This is a design that is in place because it has been proven for decades to work. Now there is a way for you to have this same level of control over your website visitors with Site Encore
Leadcrafters has taken the Site Pathing concept and created the Site Encore web conversion tool; a patent pending product with a proven reputation for driving up web conversions for thousands of website owners. Like the exit door of the grocery store, this product focuses specifically on one of the most important moments in time when a visitor is browsing your website, when they leave, or finally decide to stop browsing. This moment is critical for making impressions on your website visitors and in emphasizing the specific action item(s) they should take while you have their attention.
Because it is often difficult (if not impossible) to predict when or from what page, website visitors will leave your site, Leadcrafters technology is key. Regardless of what page of your site they leave from , Leadcrafters Site Encore solution will help you recapture your visitors attention with a specific message to each of your website visitors consistently and effectively. Through your SEO efforts, you’ve worked diligently to get your website noticed and ranked , but there is more you can do . For that next level, it is critical that you focus on improving the web conversion ratio of your site to maximize the effectiveness of your site and the delivery of your products or services to your site visitors once you’ve gotten their attention. For more information on increasing your web conversion ratio by up to 30% and driving more business through your site, choose Site Encore now.
Writer : Roland Graham, Founder of LeadCrafters.